With the Internet constantly keeping people on the go, TV5 continues to expand its reach with the launch of Kristn—a digital lifestyle portal designed to contain everything and anything netizens need to live to the fullest. Consistent with the direction of its parent company PLDT, the Kapatid Network is a step further toward realizing its mission to provide exclusive digital content and services.
Kristn is TV5’s latest online venture a year after Group Chairman Manuel V. Pangilinan (MVP) predicted that TV5 will lead the new digital media revolution.
In his speech during the 22nd Philippine Ad Congress, MVP shared, “The Internet is changing the way we think, changing the way we act, changing our habits and customs.” He even conceded that the future is already here, as “the Internet will eventually democratize not only consumer choice but also content generation.”
Kristn was named after the character in that same speech, Christine. She is described as a 22-year-old urbanite who lives to connect with the rest of the world. This reference brought about the new site’s digital go-to girl persona, providing reviews, features, and recommendations to help other Filipino netizens make the right everyday choices.
Kristn talks about the latest trends and hottest happenings in Fashion & Beauty, Food & Dining, Travel, Movies, Music & Events, Night Out, Tech & Gaming, and Men’s Corner. It also gives readers daily updates via its directories and locators, articles and galleries, as well as celebrity features. Netizens can access Kristn either from their computers or even mobile devices (through the downloadable app on iOS or Android). It even rewards members who post reviews frequently with badges and other exciting privileges.
While it enjoys a wide range of celebrity-driven editorial sections and exclusive features, Kristn also has a huge roster of celebrity columnists who give first-hand accounts of their lifestyle picks and experiences. These include TV host and popular Twitter celebrity Divine Lee, actress and travel enthusiast Rica Peralejo-Bonifacio, and TV host/athlete/actor Derek Ramsay, among others.
Kristn also recently launched the Grand Holiday Giveaway, where one lucky reader and a friend will fly to Malaysia to experience Legoland and bag a new iPhone 5. Eight other winners will snag any one of the following prizes: a VIP table in Republiq, a trip for two (2) to Palawan, free rental of a Podium Cinema for 150 persons, a Blue Water Spa treat, a buffet for two (2) at Spiral with an overnight stay at Sofitel, AKG headpones, an iPad Mini, and privilege cards from Bench Fix and Stores Specialists Inc. shops. Kristn’s Grand Holiday Giveaway is ongoing and will end on December 16. More information is available on http://kristn.com/index.php/promo/mechanics.
The event was made possible through the help of co-presentor PLDT; major sponsors Sun Cellular, Smart Communications, SM Ladies Fashion, SM Men's Fashion, Manny O Wines; special partners Benefit Cosmetics, Etude House, Max Factor, and Cover Girl; and Minor Sponsors The Bar Vodka, Zalora, B-Code, Starmobile, Jing Monis Salon, Lenovo Mobile, Garnier, and so much more.
