GLOBE BUSINESS AMBASSADOR Darlyn Ty
is the winner of the Agora Award for Entrepreneurship, given by the Philippine
Marketing Association in recognition of marketing excellence achieved by
individuals and companies. The
ceremonies were held at the Hotel Inter-Continental in
on October 16, 2012.
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Darlyn received the prize for her success in creating
and marketing the best-selling Belle de Jour Power Planners for the female
market—through her company, Viviamo, Inc.
So what’s her secret to winning her first ever Agora
Award?
“The best
marketing tool is having a great, differentiated and relevant product. We put
in a lot of effort in developing our product and we also gather extensive
knowledge about our market. In the case of Belle de Jour, we strive to get to
know the women who are the users of our planners,” she replied.
Darlyn’s Belle de Jour Planners are a favorite among
women who use these as a way to achieve their goals while also keeping their
“work-life balance”. Darlyn calls these
women “BDJ Girls”.
“BDJ Girls are empowered women who want to live life
to the fullest. Life is so fast paced now, and it's so easy to get lost in the
noise. There is real value in writing things down, realizing what is important
to us, and then making things happen step by step. Goals are not achieved overnight. They are
achieved day by day, inch by inch. “The
BDJ Planner helps by putting things in total perspective. Things get done day by day, and this allows
women to live life to the fullest,” Darlyn explained.
Perfect partner
Running a small company amid the presence of much
bigger competitors is very challenging, said Darlyn. According to her, small companies do not have
as much resources as their bigger competitors.
“We are still a small company striving for growth so
we have to maximize whatever limited resources we have. However, that challenge
can also be a blessing: it helps us
become more creative in making things happen.
“Creativity, innovation and perspective make our
products and activities insightful and relevant. We also need to focus on
developing good relationships with various partners—that’s really important in
our business,” she said.
When it comes to keeping strong links with her
business colleagues, customers and suppliers, Darlyn revealed that her
partnership with Globe Business is crucial to her company’s success.
“Globe
Business helps us in key communication efforts to strategic partners in
aligning marketing efforts and activities, as well as for maintaining good relationships
with them,” she said.
Darlyn has tapped Globe Business to give her an edge
when it comes to using high-tech telecommunications services at a price that is
cost-effective and affordable for a company like hers.
Powerful, affordable
solutions
At present, Darlyn is using Globe Business Capped
Plans to let her manage her company mobile accounts more effectively and at
less cost. A Business Capped Plan
provides a monthly load allowance that serves as a cap or limit on an
employee’s spending of company mobile phone credits.
For example, Business Capped Plan 600 allots each
company mobile account a monthly allowance of P600 per month. The company only
has to pay exactly P600 a month for each account and nothing more. If more load is needed, you can just top-up
according to your needs.
Second, Business Capped Plans have an Unli Business
Loop feature that allows unlimited calls within the company. Third, Business Capped Plans come with free
mobile phones.
All these benefits allow Darlyn to maintain strong,
productive relationships with her business partners, suppliers and customers.
“In our business, coordination and timing are very
important to keep our operations efficient and productive. I’m always on the
lookout for mobile phone plans that could help us keep our expenses down while
improving our communications.
“I found the perfect partner in Globe Business
through their Business Capped Plans. We make full use of the unlimited calls
feature within the company as well as the consumable monthly allowance. We even
have free SMS to other networks.
“I don’t have to worry about communications costs
anymore and in fact, I could even extend the plan to our messenger so he can
coordinate directly with our staff. This way, he’s able to do things right at
the right time,” she said.
Like Darlyn, you can discover how Globe Business can
help your company succeed and achieve its goals. If you’re a small or
medium-sized business, Globe Business can also yhelp give you the edge to let
you run your business in a simpler, more efficient, and more cost-effective
manner. Business is simply made better with Globe Business.
For more information about how you can make your
business better through Globe Business just call (02) 730-1010. You may also
log on to http://www.globe.com.ph/business.
Globe Business is the corporate arm of Globe Telecom,
the leading mobile telecommunications company in the
provides wireless and wireline solutions for a diverse set of industries,
businesses, and commercial enterprises. It assures SMEs of affordable,
reliable, and dependable services for all communication needs, both wireless
and wireline solutions, to generate the highest possible profit at the lowest
possible cost.
